‘80 Days of Argos’
[Production Assistant]

ECD: Yan Elliott Creative Director: Laura Rogers Creatives: Liz Oakley, Duncan Brooks
Producer: Rick Carter
Production Assistant: Alfie Glover-Short
Production Company: Friend London Director: Tim Main and Joe Dixon Production company producer: Richard Fenton
DOP: Denzil Armour Brown Editing: Cut and Run Editor: Sam Jones Post Production: Big Buoy
Sound Engineer: Jim Griffin @ Jungle

‘80 Days of Argos’ was an incredible integrated campaign that celebrates Argos’ market-leading Fast Track Same Day Delivery service through 80 individually date-stamped ads – a media world first. Data-driven product selection ensured each day’s ad featured products most likely to be popular that day, whilst culturally topical creative and reactive executions kept the simple message ‘Want it today, Get it today’ relevant throughout Spring and Summer 2017.

The campaign accelerated customer perceptions that Argos is fast, innovative, and up-to-date – ultimately overtaking Amazon for ‘fastest’. Additionally, we achieved significant sales uplift from Brand TV YOY, drove considerably higher than average ROI, and won 2 Cannes Lions.

Awards: Campaign Big Award Winner, Creative Circle Silver, British Arrows Bronze, Cannes Lions Gold and Silver.