Argos
‘Book of Dreams’
ECD: Yan Elliott
Creative Director: Danny Hunt Creatives: Ludo Thomas, Arthur Harry
Senior Producer: Andy Roberts Producer: Alfie Glover-Short
Production Company: Stink Films Director: Traktor Prod. Co. Producer: Traktor, Richard Ulfvengren DOP: Joost van Gelder
Editor: Ryan Beck, Final Cut Production Designers: Nick Foley Oates, Eva Vento
Post Production: MPC
Colourist: Jean-Clement Soret
Music Supervision Company: Leland Music Sound Designer: Munzie Thind / GCRS
‘Book of Dreams’
ECD: Yan Elliott
Creative Director: Danny Hunt Creatives: Ludo Thomas, Arthur Harry
Senior Producer: Andy Roberts Producer: Alfie Glover-Short
Production Company: Stink Films Director: Traktor Prod. Co. Producer: Traktor, Richard Ulfvengren DOP: Joost van Gelder
Editor: Ryan Beck, Final Cut Production Designers: Nick Foley Oates, Eva Vento
Post Production: MPC
Colourist: Jean-Clement Soret
Music Supervision Company: Leland Music Sound Designer: Munzie Thind / GCRS
In 2019, the Christmas edition of the catalogue played a starring role in the festive campaign; renamed ‘The Book of Dreams’, the advert delivers on this promise as a Dad’s childhood dreams are awoken when he seems a drumkit circled by his daughter in the Argos catalogue.
Shot by Traktor, Simple Minds’ 80s classic Don’t You Forget About Me provides the perfect soundtrack to this upbeat narrative which tells the tale of a Father and Daughter realising their dreams together. The launch of the TV advert followed a social campaign that saw celebrities, influencers and members of the public discussing their own ‘Book of Dreams’ from when they were young; the campaign included the creation of Argos’s first ever digital repository of vintage catalogues from the last four decades, attracting over 1.8 million visits in its first 48 hours.
The full 360 campaign encompassed online, television, cinema, brand response, bumpers, out-of-home, social and influencer outreach.
Shot by Traktor, Simple Minds’ 80s classic Don’t You Forget About Me provides the perfect soundtrack to this upbeat narrative which tells the tale of a Father and Daughter realising their dreams together. The launch of the TV advert followed a social campaign that saw celebrities, influencers and members of the public discussing their own ‘Book of Dreams’ from when they were young; the campaign included the creation of Argos’s first ever digital repository of vintage catalogues from the last four decades, attracting over 1.8 million visits in its first 48 hours.
The full 360 campaign encompassed online, television, cinema, brand response, bumpers, out-of-home, social and influencer outreach.
