Argos
‘Foolproof Christmas’

ECD: Yan Elliott
Creative Director: Laura Rogers Creatives: Matt Deacon & Ben Fallows Executive Producer: Charles Crisp Producers: Alfie Glover-Short & Sid Daffarn
Production Company: Friend London Director: Ian Pons Jewell Executive Producer: Luke Jacobs Producers: Jon Adams
DOP: Ben Fordesman
Editing: Gaia Borretti @ Cut&Run Audio: Will Cohen @ String&Tins Music: Simon Nathan @ Auburn Jam
Post Production @ Animation: Time Based Arts
VFX Supervisors: Francois Roisin & Sheldon Gardner
Colour Grade: Simone Grattarola

For Christmas 2018, Argos introduced a mischievous imp-like character, the Christmas Fool, in a campaign that flags up the retailer's ability to help customers solve last-minute festive disasters.

The ad proved especially devisive. YouTube commenters referred to it being “as festive as the plague”. 

Nevertheless, it brilliant to work with Ian and develop such a unique character...