Argos
“There’s More to Argos”
ECD: Toby Allen
Creative Directors: Chris Clarke & Matthew Moreland
Creatives: Emma Thomas & Ryan Delaney Senior Agency Producer: Alfie Glover-Short
Production Company: Biscuit Filmworks Director: James Rouse
MD/ Executive Producer: Rupert Reynolds-MacLean
Producer: Benji Howell
Editor: Bill Smedley
Assistant Editor: Louis Caldwell
Offline Producer: Lola Cookman
VFX Studio: Untold Studios
Exec Producer: Carl Phillips
Producer: Helen Tang
VFX Supervisor: Chris Redding
Head of Animation: Tim van Hussen
VFX Leads: Tim Phillips, Tom Moreland
Audio Post Production: Grand Central Recording Studios
Audio Producer: Martin Critchley
Sound Designer: Munzie Thind
“There’s More to Argos”
ECD: Toby Allen
Creative Directors: Chris Clarke & Matthew Moreland
Creatives: Emma Thomas & Ryan Delaney Senior Agency Producer: Alfie Glover-Short
Production Company: Biscuit Filmworks Director: James Rouse
MD/ Executive Producer: Rupert Reynolds-MacLean
Producer: Benji Howell
Editor: Bill Smedley
Assistant Editor: Louis Caldwell
Offline Producer: Lola Cookman
VFX Studio: Untold Studios
Exec Producer: Carl Phillips
Producer: Helen Tang
VFX Supervisor: Chris Redding
Head of Animation: Tim van Hussen
VFX Leads: Tim Phillips, Tom Moreland
Audio Post Production: Grand Central Recording Studios
Audio Producer: Martin Critchley
Sound Designer: Munzie Thind
When people think of Argos, they think of kids birthday presents and replacement toasters. But they have beautiful Habitat homeware, furnishings, electronics, and more. They’re the second biggest retailer of Apple, the first being Apple itself - who knew?
So, we created a new brand platform; ‘There’s More to Argos’, and launched it with our new ambassadors; Connie & Trevor. Subverting preconceptions of Argos and using the toys everyone knows us for, to advertise the things they don’t.
It was a pleasure working with James Rouse. In his own words “If I were to put myself into any bucket as a director, it would a performance director”. That is what is at the heart of all of his films. Charming, loveable, laugh out loud performances with heart.
We underwent an intensive process to cast Connie and Trevor’s voices, working with actors who could give us the best visual performance references as well as delivery of the lines.
I also loved dipping back into animation and working with Untold on bringing these toys to life.
So, we created a new brand platform; ‘There’s More to Argos’, and launched it with our new ambassadors; Connie & Trevor. Subverting preconceptions of Argos and using the toys everyone knows us for, to advertise the things they don’t.
It was a pleasure working with James Rouse. In his own words “If I were to put myself into any bucket as a director, it would a performance director”. That is what is at the heart of all of his films. Charming, loveable, laugh out loud performances with heart.
We underwent an intensive process to cast Connie and Trevor’s voices, working with actors who could give us the best visual performance references as well as delivery of the lines.
I also loved dipping back into animation and working with Untold on bringing these toys to life.
