Hive
‘Hive Has This’ Q4 2020
ECD: Micky Tudor
Creative Director: Sam WillardCreatives: Matt Deacon, Ben Fallows
Producer: Alfie Glover-Short
Production Company: HLA Director: Simon RatiganProd. Co. Producer: Nicola DempseyExec Producer: Mike Wells
DOP: Federico Alfonzo
Editor: Sam Jones, The Quarry
Post Production: Big Buoy
Colourist: Seamus O’Kane @ The Mill
Music Supervision Company: Theodore Sound Designer: Scott Little, Big Kahuna
‘Hive Has This’ Q4 2020
ECD: Micky Tudor
Creative Director: Sam WillardCreatives: Matt Deacon, Ben Fallows
Producer: Alfie Glover-Short
Production Company: HLA Director: Simon RatiganProd. Co. Producer: Nicola DempseyExec Producer: Mike Wells
DOP: Federico Alfonzo
Editor: Sam Jones, The Quarry
Post Production: Big Buoy
Colourist: Seamus O’Kane @ The Mill
Music Supervision Company: Theodore Sound Designer: Scott Little, Big Kahuna
Building on the eclectic point of view shooting style Simon has bought to British Gas’s most recent work, this spot showcases how Hive products work seamlessly together to outsmart the chaos and keep up with the fun of life in a family home.
“The idea was not only to replicate the camera technique used for the British Gas 'Here to Solve’ campaign, but also to capture the charm and authenticity of real families going about their daily lives. What made the Hive film different and, at times difficult to execute, was the need to feature and demonstrate multiple smart products in a very short space of time. This meant designing and filming the scenes in a way that allowed each of Hive’s smart products to be seamlessly and naturally integrated into the action.” said Simon Ratigan, Director, HLA Films
It was a pleasure to work with Simon and his meticulous approach to all elements.
“The idea was not only to replicate the camera technique used for the British Gas 'Here to Solve’ campaign, but also to capture the charm and authenticity of real families going about their daily lives. What made the Hive film different and, at times difficult to execute, was the need to feature and demonstrate multiple smart products in a very short space of time. This meant designing and filming the scenes in a way that allowed each of Hive’s smart products to be seamlessly and naturally integrated into the action.” said Simon Ratigan, Director, HLA Films
It was a pleasure to work with Simon and his meticulous approach to all elements.
