LG
“Light Up Your World”
Chief Creative Officer: Micky Tudor
ECD: Toby Allen
Creatives: Arthur Harry & Ludo Thomas
Head of Integrated Production: Charles Crisp
Deputy Head of Integrated Production: Rick Carter
Agency Producer: Alfie Glover-Short
Production Company: Smuggler
Director: Adam Berg
Executive Producer: Fergus Brown Producer: Ben Croker
Production Manager: Christabelle Stone Director of Photography: Khalid Mohtaseb Assistant Director: Jai Lusser
Production Designer: Taísa Malouf
Stylist: Ana Wainer
Production Service Company: Ocean Films Service Producer: Zahra Staub
Editor: Dave Davis @ Trim Editing Assistant Editors: Helena Teixeira and Lorna Searl
Offline Producer: Polly Kemp
Post Production: Time Based Arts
Post Producer: Jo Gutteridge
Head of CG: Sam Osbourne
VFX Supervisor: Sheldon Gardner Colourist: Lewis Crossfield
Audio Post Production: Factory
Audio Producer: Beth Massey
Sound Designer: Mark Hills
Music Composition: Trait Sound
Composers: Joshua Leary, Benson Herbert & Tom Field
“Light Up Your World”
Chief Creative Officer: Micky Tudor
ECD: Toby Allen
Creatives: Arthur Harry & Ludo Thomas
Head of Integrated Production: Charles Crisp
Deputy Head of Integrated Production: Rick Carter
Agency Producer: Alfie Glover-Short
Production Company: Smuggler
Director: Adam Berg
Executive Producer: Fergus Brown Producer: Ben Croker
Production Manager: Christabelle Stone Director of Photography: Khalid Mohtaseb Assistant Director: Jai Lusser
Production Designer: Taísa Malouf
Stylist: Ana Wainer
Production Service Company: Ocean Films Service Producer: Zahra Staub
Editor: Dave Davis @ Trim Editing Assistant Editors: Helena Teixeira and Lorna Searl
Offline Producer: Polly Kemp
Post Production: Time Based Arts
Post Producer: Jo Gutteridge
Head of CG: Sam Osbourne
VFX Supervisor: Sheldon Gardner Colourist: Lewis Crossfield
Audio Post Production: Factory
Audio Producer: Beth Massey
Sound Designer: Mark Hills
Music Composition: Trait Sound
Composers: Joshua Leary, Benson Herbert & Tom Field
We jetted off to Sao Paulo for two weeks to shoot this beautiful film for LG.
The 80s spot, directed by Adam Berg at Smuggler, subtly plays with the metaphor of ‘like a moth to a flame’ to demonstrate the powerful attraction of LG OLED’s light-emitting pixel technology.
The art department and casting team did a brilliant job to ensure the spot felt truly global.
And not to forget some of the biggest lighting rigs I’ve ever seen.
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The 80s spot, directed by Adam Berg at Smuggler, subtly plays with the metaphor of ‘like a moth to a flame’ to demonstrate the powerful attraction of LG OLED’s light-emitting pixel technology.
The art department and casting team did a brilliant job to ensure the spot felt truly global.
And not to forget some of the biggest lighting rigs I’ve ever seen.
