Onken
‘Innner Happiness’

Agency: AllTogetherNow Creative Director: Sam Willard Creative: Angus Vine
Producer: Alfie Glover-Short
Production Company: MindsEye Director: Brad Lubin
Executive Producer: Hughie Phillips
Producer: Hera King
DOP: Ed Wild
Editor: Gareth McEwen @ Speade
Sound Engineer: Tony Rapaccioli @ Wave VFX/Post Production: Coffee & TV Colourist: Simona Cristea

Adland is full of hyper joyful yoghurt eaters and mesmerising slo-mo moments as fruit falls into yoghurt’s creamy lusciousness. There are no airy-fairy moments like those in real life. In AllTogetherNow’s spot for Onken, there’s still that promise of inner happiness and an improbable moment is still used to describe it. Onken’s moment doesn’t pretend to be real. It involves a talking cat.

The ad was shot in 1 day in London with Brad Lubin @ MindsEye. 
YouTube commenters love it, and that’s a tough feat!

“Man.. it's like 90's again when people try to make good ads people would want to see again.”
“The first time I've ever searched up an advert on youtube”
“First time I see an advert with comments turned on.”
“If all ads were like this 1 I'd actually watch them instead of zoning out or skipping (sometimes I will literally STOP watching something if there's an annoying ad on that I can't skip)”