Pets at Home
“We’re Better with Pets”
ECD: Micky Tudor
Creative Director: Kate Allsop
Creatives: Head Of Integrated Production: Charles Crisp
TV Producer: Alfie Glover Short
Production Company: Sweetshop
Director: Nicolas Jack Davies Prod Co Producer: Jess Bell
Director of Photography: Harry Wheeler
Editor: Ellie Johnson @ tenthree
Senior Assistant Editor: Dave Robinson @ tenthree
Post Production: Time Based Arts
Post Producer: Jo Gutteridge
Flame Lead: Adam Fenwick
Nuke: Sarah Breakwell
Colourist: Simone Grattarola
Audio Post Production: Grand Central Recording Studios
Senior Audio Producer: Molly Butcher
Sound Engineer: Tom Pugh
Music Supervision: Lizz Harman @ DLMDD
“We’re Better with Pets”
ECD: Micky Tudor
Creative Director: Kate Allsop
Creatives: Head Of Integrated Production: Charles Crisp
TV Producer: Alfie Glover Short
Production Company: Sweetshop
Director: Nicolas Jack Davies Prod Co Producer: Jess Bell
Director of Photography: Harry Wheeler
Editor: Ellie Johnson @ tenthree
Senior Assistant Editor: Dave Robinson @ tenthree
Post Production: Time Based Arts
Post Producer: Jo Gutteridge
Flame Lead: Adam Fenwick
Nuke: Sarah Breakwell
Colourist: Simone Grattarola
Audio Post Production: Grand Central Recording Studios
Senior Audio Producer: Molly Butcher
Sound Engineer: Tom Pugh
Music Supervision: Lizz Harman @ DLMDD
This ad was a big sell in. We wanted to create seperation from saccharine potrayals of pet ownership and position Pets at Home as the authority on the sloppy, smelly, unsanitized reality.
It was shot across 20 real homes, over 6 days during lockdown..., a huge challenge that Sweetshop completely nailed. They didn’t recce or tech recce any locations because of time and the location were so spread out. They used a small crew, turned up, spent 15 mins working out where to shoot, set up some lights and started recording. It was bonkers, but we’ve not only ended up with a brilliant master film but a huge bank of footage for the client to utilise over the next 1-2 years.
Sweetshop director Nicolas Jack Davies was behind the camera and cast real life pet owners and their animals in the spot.
"Central to my pitch was that we use real people and their actual animals—I wanted to use as little animal handling and trained animals as possible," he said in a statement. "It turns out that putting a loose casting call out for ‘interesting people with interesting pets’ is a pretty good way to get hundreds, maybe thousands, of responses. I watched something like 300 casting tapes. The approach was the right one because it turns out casting through ‘animals’ delivers you a brilliantly diverse, eclectic, engaging bunch of people from all ages and backgrounds. Some of the self tapes were hilarious, others tear-jerking—and that affected the spirit of the film as that was the truth we were after.”
It was shot across 20 real homes, over 6 days during lockdown..., a huge challenge that Sweetshop completely nailed. They didn’t recce or tech recce any locations because of time and the location were so spread out. They used a small crew, turned up, spent 15 mins working out where to shoot, set up some lights and started recording. It was bonkers, but we’ve not only ended up with a brilliant master film but a huge bank of footage for the client to utilise over the next 1-2 years.
Sweetshop director Nicolas Jack Davies was behind the camera and cast real life pet owners and their animals in the spot.
"Central to my pitch was that we use real people and their actual animals—I wanted to use as little animal handling and trained animals as possible," he said in a statement. "It turns out that putting a loose casting call out for ‘interesting people with interesting pets’ is a pretty good way to get hundreds, maybe thousands, of responses. I watched something like 300 casting tapes. The approach was the right one because it turns out casting through ‘animals’ delivers you a brilliantly diverse, eclectic, engaging bunch of people from all ages and backgrounds. Some of the self tapes were hilarious, others tear-jerking—and that affected the spirit of the film as that was the truth we were after.”
