Toyota
“Paralympic Idents”
Chief Creative Officer: Toby Allen
Creative Director: Dan Northcote-Smith
Creatives: Adam Jackson & Ted Price
Senior Agency Producer: Alfie Glover-Short
Production Company: Rogue Films
Director: Alex Boutell
Executive Producer: James Howland
Producer: Joseph Taussig
Production Assistant: Kayleigh Umfreville
Director of Photography: Matt Fox
Production Designer: Simon Davis
Editor: Quin Williams at tenthree
VFX Studio: Black Kite
Producer: Phil Whalley
VFX Supervisors: Dan Sanders
Colourist: George K
Audio Post Production: Wave Studios
Audio Producer: Katie Buxton
Sound Designer: Parv Thind & Munzie Thind
Music Company: Mr Pape
Music Supervisors: Paul Brown
“Paralympic Idents”
Chief Creative Officer: Toby Allen
Creative Director: Dan Northcote-Smith
Creatives: Adam Jackson & Ted Price
Senior Agency Producer: Alfie Glover-Short
Production Company: Rogue Films
Director: Alex Boutell
Executive Producer: James Howland
Producer: Joseph Taussig
Production Assistant: Kayleigh Umfreville
Director of Photography: Matt Fox
Production Designer: Simon Davis
Editor: Quin Williams at tenthree
VFX Studio: Black Kite
Producer: Phil Whalley
VFX Supervisors: Dan Sanders
Colourist: George K
Audio Post Production: Wave Studios
Audio Producer: Katie Buxton
Sound Designer: Parv Thind & Munzie Thind
Music Company: Mr Pape
Music Supervisors: Paul Brown
This was an extremely smooth production from start to finish. It was my first offline where client had no picture amends, which at the time felt very disconcerting.
‘Impossible vs. Impossible’ was born out of extensive research conducted within the disabled community. Being a Paralympian is only one small part of the story. There’s so much more to an athlete, a whole other side to their life, and the things they find hard, might not be what you first think of.
Directed by Alex Boutell, it marks a different approach for Toyota. You think winning gold is hard? That’s just one small part of the story.
I helped cast and negotiate with all the Paralympians.
I also worked with Channel 4, who committed to making its coverage of the Paris 2024 Paralympic Games the most accessible broadcast yet.
This has been reflected in the campaign, where we have also filmed and created version with a british sign language presenter.
We also worked with an agency creator on set to film and edit 6 x social first videos on the athletes teasing the campaign, and playing with the ‘this or that’ trend.
‘Impossible vs. Impossible’ was born out of extensive research conducted within the disabled community. Being a Paralympian is only one small part of the story. There’s so much more to an athlete, a whole other side to their life, and the things they find hard, might not be what you first think of.
Directed by Alex Boutell, it marks a different approach for Toyota. You think winning gold is hard? That’s just one small part of the story.
I helped cast and negotiate with all the Paralympians.
I also worked with Channel 4, who committed to making its coverage of the Paris 2024 Paralympic Games the most accessible broadcast yet.
This has been reflected in the campaign, where we have also filmed and created version with a british sign language presenter.
We also worked with an agency creator on set to film and edit 6 x social first videos on the athletes teasing the campaign, and playing with the ‘this or that’ trend.
